APIVITA replaces water with organic infusions, such as organic rosemary, which add to its products mainly antioxidant properties. Given that most cosmetic products consist of more than 70% water, the base of APIVITA products is rich in antioxidant ingredients. Rosemary infusion is considered the most effective hair anti-aging solution, while at the same time, offers unique revitalization and invigoration. The effectiveness of the infusions chosen each time is scientifically proven.